Both February 20 releases, Taapsee Pannu’s courtroom drama Assi and the city-romance Do Deewane Seher Mein, are in that tricky “decent talk, soft footfalls” zone. The opening weekend gave them a lift, but weekdays have kept the totals modest, especially with louder, massy titles still pulling audiences into cinemas.
Week-One Numbers And What They Signal
Industry estimates put Assi near ₹6.9 crore net in India by Day 7, with Day 7 around ₹0.54 crore. Do Deewane Seher Mein sits close behind at about ₹6.2 crore net by Day 7, with Day 7 around ₹0.42 crore. The pattern is similar for both: the highest single-day was early (Saturday/Sunday), then collections slid once the workweek began, which is classic for mid-budget dramas without a “must-watch” hook.
Occupancy Buzz And The “Online Tracker” Effect
A quick trend marker is occupancy chatter. Sacnilk Entertainment posted a Day 7 occupancy update for Do Deewane Seher Mein on X, and it’s sitting in single digits, reflecting limited show strength outside prime slots. Meanwhile, coverage around the film’s CBFC audio-mute tweak kept it in conversation, even if that didn’t translate into a late-week jump.
The Clash Effect: O’ Romeo Still Eating Screens
The bigger story in theatres is the screen-share battle. Reports say O’ Romeo has stayed ahead in the ongoing clash, and that matters because show allocation often decides whether a film stabilises or drops fast. If Assi or Do Deewane Seher Mein wants a second-week hold, it likely needs strong weekend walk-ins and better evening occupancy.
FAQs
1. What’s the latest India net collection for Assi?
Estimates put it near ₹6.9 crore net after seven days, with modest weekday traction overall.
2. What’s the latest India net collection for Do Deewane Seher Mein?
It’s around ₹6.2 crore net after seven days, staying low beyond the weekend so far.
3. Did CBFC edits affect Do Deewane Seher Mein’s buzz?
A muted word detail circulated widely, but collections still trended down during weekdays overall, too.
4. Why are both films struggling to grow?
Limited screens, softer genre appeal, and stronger rivals reduce repeat viewing and walk-ins this week.
5. What should we watch for next weekend?
Friday-night occupancy and Saturday growth will show whether either title can stabilize the second week firmly.
