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A latest buzz has been revealed by the Warner Music Group that they are going to collaborate with Anjula Acharia, marking a significant step in championing South Asian talent on the global stage. Anjula Acharia is known for her influential entrepreneurship by launching the appealing international music career of Priyanka Chopra. Acharia’s collaboration with Warner Music Group that began in 2008, which brings a deep insight into the cultural and creative pulse of the diaspora.
“Bringing South Asian talent to western audiences and beyond isn’t about trends – it’s about truth” – Anjula Acharia
Congratulations to entrepreneurial powerhouse, global table setter, and Gold House Advisory Board Member, Anjula Acharia, on gracing the cover of Billboard for her next act: a brand new music label, 5 JUNCTION, with Warner Music to discover and nurture South Asian artists. pic.twitter.com/xzMvDMvvlj
— GOLD HOUSE (@GoldHouseCo) April 23, 2025
“My mission has been to translate that and show the world that representation isn’t a favor, it’s a force. Whether it’s music, identity, marketing, or scale, moving fluidly between the intersection of culture and commerce is where the magic happens” she added.
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Tom Corson and Aaron Bay-Schuck, the co-chairs of Warner Records have stated that South Asian music has the potential to attract the audiences of the U.S. through their ‘irresistible rhythm’. So, this collaboration will definitely be significantly exquisite in its music varieties.
