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Weekends at shopping malls, strolling past luxury and everyday brands lined up only to think that most of them are foreign brands is a big misunderstanding. Several brands that you walk past in your day to day life are actually homegrown Indian brands or have Indian ownership behind them and the list will surely surprise and delight you.
Indian Brands mistaken as Foreign
Lakmé
The visionary J.R.D Tata and Simone Tata in 1952, founded Lakmé to reduce the reliance of foreign and luxury makeup brands in India. Started as an 100% subsidiary of Tata Oil Mills, Lakmé is named after the popular french opera Lakm. Now a sought after brand and almost a household one in India, it is also a competitor in the International market.
Louis Phillipe
Owned by Madura Fashion and Lifestyle, this international apparel brand was launched in 1989. The European name comes from the french king Louis Phillipe and is now a standard luxury men’s clothing brand in India.
Monte Carlo
Founded in 1984 in Ludhiana, Monte Carlo is known today for their Men’s and Women’s clothing but began its journey for their high quality woolen products. The Italian name was chosen for the reason of India’s fascination and attraction towards foreign fashion but is purely based in India’s Nahar Group.
Peter England
England but India? The brand was founded in the UK in 1889 later became a trademark name under India’s Aditya Birla Fashion & Retail today. Once again the name remained thanks to India’s obsession and choosing of foreign sounding names while the brand is hugely available across India.
La Opala
Indians love high end tableware at an affordable price, although we rarely use it. Launching and marketing a reliable brand in tableware across the nation is a great strategy, one that is successful too. Here’s the catch! The very french named brand has its headquarters in Kolkata, where it is manufactured also.
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Da Milano
Amid the ‘Italia’ tagline and the very Italian name, ‘Da Milano’ is an Indian grown brand for luxurious leather products and home furnishing in India. Founded in 1989 and later expanded by Sahil Malik, the brand is a known one.
Raymond
Known for their fine suiting and luxury men’s clothing, Raymond started out from a small wool mill in Thane in 1925. From humble beginnings to carving sartorial legacy and leading the luxury fine clothing market in India, Raymond is truly homegrown.
Flying Machine
India’s very own denim line, first of its kind, Flying Machine was established in 1980 by Arvind Lifestyle Brand Ltd. Targeting the edgy denim fashion, ultimately launching for the youth, the brand is often mistaken for a foreign one.
Red Tape
A leading international seller of footwear, Red Tape is an Indian brand that further expanded into the global market, giving it a dilemma among the customers on its origins. It was launched in 1996 and is still continuing its success streak.
Hawkins
One of the staple brands in India, known for their quality cookware and tableware products, Hawkins is also mistaken for a foreign brand. Known for their durability, innovative designs and their cooker sets, it was launched in 1959.
