K-Culture Icons Join Forces for Hana Bank’s Worldwide Advertising Campaign

A high profile global campaign has been launched by Hana Bank in which they have united the acclaimed South Korean icons including Kang Ho Dong, Son Heung Min, and G-Dragon. As per the given reports this trio has already filmed their first collaborative commercials in Seoul reflecting the shift of Hana Financial Group towards the creative, culture-driven branding. 

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A post shared by Son HeungMin(손흥민)🇰🇷 (@hm_son7)

For these recent commercials, G-Dragon joined as the ambassador and also works as the creative director for the futuristic advertisement on the massive LED dome of Las Vegas. With this Hana Financial Group becomes the first brand to install such an initiative. The three different icons stand out as the symbol of diverse factors as follows.

• Son Heung Min – Leadership
• Kang Ho Dong – Trust
• G-Dragon – Flair

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A post shared by G-DRAGON (@xxxibgdrgn)

This campaign is marked as the bold and creative strategy of Hana Group to blend both their finance and the globally sensational pop culture together to enlarge their vision globally. 

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