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Today, people don’t just search for accurate information – they expect it to be generated instantly. It might be a financial recommendation or tech tutorials, users across the globe are increasingly relying on tools supported by artificial intelligence.
For blogs, magazines, educational sites and other media, Generative Engine Optimization (GEO) is the process of making your content stand out and simultaneously get quoted by AI systems that extract summaries from your articles, paraphrase you reporting or do more.
The goal is not just to be seen by human readers but to be selected by artificial intelligence as a reliable, up-to-date and structured source of truth. This is a big change for publishers as they report drops in organic traffic as users stop clicking through from search results.
Best Generative Engine Optimization (GEO) strategies
Some of the best Generative Engine Optimization (GEO) strategies for publishers include:
1. Publishing summarisable content:
You need to use sub headings that mirror user questions, break up long text and include bullet lists, frequently asked questions and other sections to make the content easily summarizable by artificial intelligence.
2. Highlight original reporting or insights
You need to clearly indicate statistics or expert opinions. It is also important to use direct quotes and full attribution, as these are more likely to be cited by artificial intelligence-supported tools. There is more.
3. Be the first and fastest
Tools supported by artificial intelligence prioritize recently indexed content. The aim is to publish the update in the beginning of a trending topic to increase visibility. You should remember that GEO is not a choice for publishers, but a necessity.
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