OpenAI launched Businesses in ChatGPT in beta on 10 November 2026, allowing eligible companies to claim their presence, submit current information, and review engagement insights through Business Hub.
The official launch announcement also introduces customer-facing Business Agents. Their initial availability is narrower: eligible ecommerce and online service businesses in the United States. Indian companies should check profile eligibility separately from agent access.
Key Highlights
- Business Hub handles profile claims, information, and engagement insights.
- Retailers can provide product feeds with prices and availability.
- Business Agents have separate eligibility and publishing requirements.
- Claiming a profile does not guarantee recommendations or sales.
What Companies Can Manage in Business Hub
ChatGPT business profiles give authorised representatives a way to contribute information about their organisations. OpenAI says ChatGPT has 1.2 billion weekly users, but that platform-wide figure is not a forecast of visits to an individual business.
| Tool | What It Provides |
| Business profile | Business details, descriptions, images and policy information |
| Product feed | Structured product information, including prices and stock availability |
| Insights | Aggregated mentions, website clicks and discovery topics |
A profile update supplies information to ChatGPT; it does not give a company control over every answer mentioning it. ChatGPT may use other sources, and updates can take time to appear.
Under the Businesses in ChatGPT policy, OpenAI companies remain responsible for accurate information.
How to Claim and Verify a Business Profile
Only an owner or authorised representative may manage a business. OpenAI’s official setup guidance in the OpenAI Help Center separates the initial claim from identity verification:
- Open Business Hub in ChatGPT and search for the business.
- Select the matching listing, or add an eligible online business where that option appears.
- Complete an offered verification method, such as business email, phone, website domain, or Shopify.
- After claim approval, complete the required Persona identity verification.
Persona approval is needed before publishing information changes, connecting feeds, or accessing insights. The blue verification badge appears after that approval, rather than simply after requesting a claim.
For a new profile created through Persona, OpenAI’s approval automatically publishes the profile.
Product Feeds, Business Agents and Customer Privacy
Retailers can connect product information, including through Shopify or a supported feed. The OpenAI product-feed specification sets requirements for fields such as product identifiers, images, price, and availability.
A feed must stay current. For example, uploading a future sale date does not schedule a price change; the current price needs updating when the sale starts.
Eligible businesses can also prepare an agent using their product and policy information. Before publishing:
- Test a question customers actually ask, such as whether a sale item can be returned.
- Correct inaccurate answers in the underlying information or instructions, then test again.
The Business Agents Policy: OpenAI requires the agent to identify itself as AI representing the company. It must not appear to be an independent adviser or promise results beyond its approved capabilities.
Agent conversations are labelled and separate from the customer’s original ChatGPT conversation. OpenAI says businesses do not receive individual user conversations, including Business Agent chats. Business Hub instead provides aggregated insights, subject to reporting thresholds.
Availability for Indian Companies and Practical Next Steps
Profile claiming is offered to eligible businesses where ChatGPT and the required verification are supported. Access depends on location and business type.
The current setup guidance specifies that local stores and restaurants can claim only an existing US listing. OpenAI Help Center Business Agents are also limited to eligible US ecommerce and online service businesses with a website.
Indian business owners can prepare by:
- Checking the claim options available for their business before commissioning an agent.
- Aligning website descriptions and return or delivery policies with actual operations.
- Confirming supported markets and currencies before preparing a product feed.
OpenAI’s business profile overview: OpenAI says claiming does not guarantee higher placement or sales.
Follow India Focus Daily for verified updates on ChatGPT business profiles and their availability in India.
FAQs
Do companies have to advertise to claim a business?
No. Claiming a profile, publishing an agent, and advertising are separate. Eligible businesses can manage approved information and available insights without running advertisements or publishing an agent.
Are ChatGPT Business Agents available to Indian businesses?
At launch, Business Agents are available to eligible ecommerce and online service businesses in the United States. Indian companies should not assume profile eligibility also includes agent access.
Can a company read my private ChatGPT conversation?
No. OpenAI says individual conversations, including Business Agent chats, are not shared with businesses. Reporting provides aggregated engagement information and applies thresholds before insights become available.
Does claiming a profile guarantee higher placement?
No. ChatGPT continues to make independent recommendations and comparisons. Claiming lets an authorised business contribute information, but OpenAI does not promise higher placement, traffic or sales.
Does connecting a product feed publish a Business Agent?
No. A product feed supplies catalogue information. Agent publication requires separate eligibility, verification, and review by the business before it selects Publish and makes customer conversations available.
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