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The Indian Premier League (IPL) 2025 will rewrite advertising revenue standards with official broadcaster JioStar eyeing a record INR 4,500 crore. JioStar already has 32 sponsorship agreements with additional ones in the negotiations final stage, as reported by The Economic Times. The tournament starts on March 22 when Kolkata Knight Riders take on Royal Challengers Bangalore and expect an increase in viewership, more than in previous editions.
Some major sponsors are My11 Circle, Birla Opus, SBI, PhonePe, Amazon Prime, Thumbs Up and Google Search, among others. IPL’s ad packages for TV vary from INR 40 crore to INR 240 crore, while regional packages begin at INR 16 crore. Connected tv slots are available at INR 8.5 lakh for every 10 seconds and mobile impressions are available at INR 250 each.
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JioStar is not only targeting ad revenues but also seeking to grow paid digital subscriptions to 100 million via direct subscriptions and telco-bundled promotions. The broadcaster has aggressively pursued small and medium sized businesses, historically dependent on Google and Meta growing its advertiser base to 1,100 brands.
With a one billion target to reach through the TV and online platforms, the IPL 2025 promises to be the highest grossing edition to date. JioStar’s smart growth both through sponsorship and subscribers indicates a history-making growth story for India’s largest cricket festival.
