Apart from gathering attention from the internet since her breakout role in ‘Euphoria’, American actress Sydney Sweeney has now placed herself in a controversy that might do a little more damage to her fame game and her net worth as well.
Sydney Sweeney hoisted to fame post ‘Euphoria’ by booking the successful Netflix Rom-Com ‘Anyone But You’, ‘Madame Webb’ and more has been no stranger to media attention and being the center of social media talks. Now the internet is debating about the actress, not entirely in a good tone.
The actress did a new campaign with the famous clothing brand ‘American Eagle’ promoting their new range of Jeans, only the said ‘Jeans’ was a play on the word ‘Genes’, stirring the rumour pot that is more dark than anyone imagined. A ‘Eugenic Campaign’ as many perceived, the ad has the actress talk about her inherited traits from her lineage, like ‘inheriting her mom’s eyes, her smile from her grandma’ and eventually ‘their great jeans’.
The seemingly plain and cheeky campaign that not just boasts Sweeney’s physicality but also exudes how her ‘American’ genes is being celebrated as ‘great’ only using subtle wordplay. Called as a Nazi propaganda, the ‘American Eagle’ ad does not just discuss ‘her great genes’ of people but also posts ‘white supremacy beauty’, as many debates and commentary reflect online.
Many internet users found the campaign to be tone- deaf and surprisingly layered with darker motifs, intended or not, but given the current political climate in the US. Sweeney was already busted for similar ideology spread as she posted her all american birthday celebration only to plaster her family.
Sydney Sweeney Net Worth and Other Sources of Income
| Category | Details |
| Estimated Net Worth | ~$40 million |
| Salary per Film | • Anyone But You (2023): $2 million for acting + $250K as executive producer • Madame Web (2024): ~$750K • Immaculate (2024): ~$250K (also producer) • The Housemaid (2025): $7.5 million |
| Filmography Highlights | Early roles in ZMD and Once Upon a Time in Hollywood; breakout TV roles in Euphoria and The White Lotus; major films include Reality, Americana, Anyone But You, Madame Web, Immaculate, Eden, Echo Valley; upcoming biopic of boxer Christy Martin and Euphoria Season 3 |
| Production Company | Founder of Fifty-Fifty Films (est. 2020); produced The Players Table, Immaculate, and Anyone But You Producer earnings include flat fees (~5% of budgets) and backend net-profit shares Company estimated value: $18–20 million |
| Brand Deals / Endorsements | Partnerships include Miu Miu, Armani Beauty, Laneige, Guess, Cotton On, Parade, Ford, Samsung, Dr. Squatch, Kérastase Estimated annual brand income: ~$2.5–3 million |
| Other Ventures & Investments | Owns ~$22.7 million in real estate across LA and Florida (3 homes acquired between 2022–2024) Potential rental income and real estate appreciation contribute to wealth |
| Notable Campaign Returns | Boosted American Eagle’s stock by ~9–10% with “Great Jeans” campaign Previous viral promotions for Dr. Squatch, Crocs, and Parade added strong brand value |
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