A pressure cooker whistles in a small Delhi kitchen. The smell of sautéed garlic drifts through the air. This isn’t a restaurant kitchen — it’s a YouTube setup. A tripod, a basic light, and a vegan cook speaking to thousands.
Across India, creators are swapping dairy for coconut cream and ghee for olive oil. They aren’t preaching; they’re just cooking differently. According to reports on India, vegan content in India has moved from trend to livelihood. Checkout, Highest Paid Cooking YouTubers in India
Income Sources of Vegan YouTubers in India (2025)
| Income Source | Description | Share |
| YouTube Ads | From regular video monetization | 35% |
| Sponsorships | Brand partnerships and promotions | 30% |
| Workshops & E-books | Paid classes and recipe guides | 20% |
| Affiliate Links | Product links and reviews | 10% |
| Events & Collaborations | Talks, fairs, and demos | 5% |
Top 10 Highest Paid Vegan YouTubers in India 2025 | Plant-Based Influencers
The story starts simple. Small kitchens. Borrowed cameras. One person cooking while another records on a phone. Over time, that casual setup became the center of India’s vegan movement.
1. Richa Hingle – “Vegan Richa”
Her vegan versions of Indian curries made global headlines. Her cookbooks sell across continents.
2. Radhi Devlukia
She brings calm energy to cooking — quiet voice, warm light, and Ayurvedic touches that draw health-focused viewers.
3. Nisha Vora – Rainbow Plant Life
Her videos feel like lessons, not performances. Workshops and Patreon members add to her steady income.
4. Diksha Patgiri
The laughter in her kitchen, the clatter of pans — that’s her charm. People trust her because nothing feels staged.
5. Vijayalakshmi Vikram
She simplifies vegan food for everyday families. No fancy substitutes, just affordable, familiar ingredients.
6. Deepa Deshmukh
A trained dietician who talks about balance. Her content is practical — the kind you can follow without ten exotic ingredients.
7. Acharya Prashant
He speaks about veganism beyond diet — as a mindset. His audience follows him for awareness, not recipes.
8. Healthy Kadai
A family channel that went vegan gradually. They show simple dishes with easy swaps.
9. Fit Tuber
His clean eating philosophy overlaps with veganism. Big audience, strong brand value, consistent earnings.
10. Vegan Trekkers India
They travel, eat, and talk to locals — showing how plant-based life works even on the road.
Factors That Boost Earnings of Vegan YouTubers
Regular posting still beats perfect editing. Viewers like routine. A weekly upload creates familiarity. Miss two weeks — and numbers dip fast.
Indian audiences also enjoy real reactions. A slightly overcooked dosa, a sudden laugh — those things make a creator human. Brands pick such personalities because people believe them.
Festivals bring the highest traffic. A vegan Diwali mithai video can triple revenue. Adding captions helps attract international audiences — better ad rates, better visibility.
Some creators now host offline workshops. Cooking live, chatting with followers — it builds loyalty that lasts longer than a comment section ever could.
Collaboration Opportunities in India’s Vegan Market
The vegan space now includes food, skincare, and lifestyle brands. YouTubers test products like oat milk or cruelty-free face wash right on camera. The reactions are raw, unscripted — and audiences love that.
Cities like Bengaluru and Pune have become vegan hotspots. Cafés invite creators for previews. Some influencers even co-launch their own sauces or protein powders. It’s no longer a side hustle; it’s a business model built on trust.
These collaborations work because creators use what they promote. Viewers see them pour that same oat milk into their morning chai. Nothing feels forced.
Future of Vegan Influencer Economy in India
Vegan YouTubers are reshaping habits quietly. Regional creators in Tamil and Hindi are growing fast. Even small-town viewers now try tofu biryani or cashew-based sweets.
Restaurants reach out to YouTubers before launching vegan menus. Fitness brands sponsor meal plans that match Indian diets. The circle keeps widening — not through marketing campaigns, but through word-of-mouth videos made in small, lived-in kitchens.
The future feels steady. Real food, real faces, and thousands of people trying one new recipe at a time.
FAQs
Who is the most popular vegan YouTuber in India?
Richa Hingle, known as Vegan Richa, is the top Indian vegan creator globally.
How do vegan YouTubers earn income?
They earn through ads, sponsorships, online classes, and affiliate marketing.
Which cities have the most vegan creators?
Delhi, Mumbai, Bengaluru, and Pune lead the vegan content scene.
Are vegan products easily available in India?
Yes. Tofu, almond milk, and plant-based snacks are now common in urban stores.
What type of vegan videos get the most views?
Short, simple Indian recipes and festive vegan dishes attract the most traffic.
