The Kavya Maran-Anirudh Ravichander wedding reception invite is drawing attention for both its polished look and the time behind it. Ranjani Iyengar, founder of Pink Whistle Man and the designer, said that the invitation took around three to four months to create, although the first idea came together in about a week.
A week for the idea, months for the final design
The initial idea came to me very easily but was not the same as the final product, until I worked on it several times, Iyengar said. The team investigated materials and construction, such as the quality of the box and its overall weight, as well as the hinges. This final version took approximately 3 ½ months to complete.
The design process was “iterative”, and details were being adjusted as the team strived towards the final result, Iyengar said.
Ivory, powder blue and silver set the tone
The letter is packaged in an ivory and powder blue keepsake box featuring embossed stationery, elaborate embellishment and an antique-style crest seal. It is modeled after the Baroque style in which it is ornamented.
Iyengar said the brief was to make something “classic, very elegant and timeless” and which has keepsake value to it. There were only three colours used: powder blue, ivory and silver. The idea was to make the invite look opulent but not overpowering.
The design was not intended to relate to the couple’s love story or to be extremely personal. Rather, it remained focused on a classic appearance and highlighted the aspects of the couple’s favourite. India Today recently mentioned that Kavya was very much involved as the design was being developed.
What was the couple’s first reaction?
Iyengar said Kavya and Anirudh “loved” the boxes. “Their mothers were “instant ecstasies,” too, she said. The first sample was warmly received, and at the time the boxes were prepared, the family was “absolutely thrilled.”
She also commended the family for sharing the feedback received by them, which included the small comments about what people liked about the family. The fact that she received that answer was particularly significant for her, she said.
A note on other viral invitation videos
Not all the wedding hampers that you see online are from the actual couple. Mid-Day had earlier fact-checked a video, which had viralised and displayed a box with a Ganesha idol, a paper peacock and some sweets. It reported that the hamper was for the wedding of producer Kannan Ravi’s son, Deepak Ravi, and Senthamarai- not Kavya and Anirudh.
Iyengar’s invitation is notable for its deliberate use of tones, for its scrupulous construction and for the months of refinement.
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